Why I'm Introducing a Paid Option (And How You Can Support This Work)
Dear readers,
First, thank you.
Whether you’ve been here since the beginning or just joined, I’m grateful you’ve chosen to spend your time with this work. Every subscriber, every read, every reply — it all matters.
Since launching this publication, I’ve made everything freely available. That was intentional. I wanted to focus on building trust, clarity, and a rhythm — and to see whether this writing could offer real value.
To my surprise and encouragement, one of you chose to support it anyway — by becoming a paid subscriber without being asked. That meant more than I can say. It was a quiet signal: there’s something here worth building.
Why I'm Going Paid
Starting this month, I’ll be introducing a paid tier — not to restrict access, but to begin shaping something sustainable and enduring.
Here’s what changes:
Most content will remain free.
But a few select pieces each month — deeper dives, special essays, behind-the-scenes thoughts — will be reserved for paid subscribers.
You’ll also get access to occasional bonus materials, reflections, or private notes meant for this smaller circle of supporters.
The goal isn't to put up walls. It's to build a room within the house — a quieter place for those who want to step further inside.
Why Subscribe?
If you're wondering whether to become a paid subscriber, here are a few reasons that might resonate:
📚 You’ve found value here and want more of it
🛠 You believe in thoughtful, independent work — and want to support it directly
🔒 You’re curious about what goes deeper than the surface
🕯 You see value in helping something small grow slowly and well
And perhaps most importantly:
💛 You want to be part of shaping this early, formative phase
A Note About Founding Members
For those who feel especially moved to support this project — either personally or philosophically — I’ve added a Founding Member tier.
This is a way to help plant roots. As a small thank-you, Founding Members will get early access to future ideas and directions.
What can you expect in terms of content?
You can expect analysis on publicly traded businesses which corresponds to all or most of the following criterias:
1. Endurance
The company must demonstrate functional permanence through decades of operations, resilient through cycles, crises, and change.
2. Stewardship
Prefer family-owned, foundation-backed, or steward-led firms where capital is treated as a trust, not a commodity.
3. Frugality & Usefulness
The business must provide essential goods or services with sober capital allocation, ethical pricing, and prudent reinvestment.
4. Financial Conservatism
Low leverage, strong balance sheet, conservative accounting, and disciplined capital expenditure are non-negotiable.
5. Civic Virtue
The firm must contribute to provisioning—food, shelter, infrastructure, tools, or real economy needs—serving commonwealth over speculation. Companies providing products/services entrenched into the social/cultural fabric of society are also of interest.
6. Continuity of Governance
Stable leadership and succession planning rooted in long-term custodianship, not transient management incentives.
7. Decentralized Control
Avoid centralized empires. Favor federated structures, strong subsidiaries, or regional roots with subsidiarity in decision-making.
8. Opacity to Fashion
Business models must be independent of trends, hype, or speculative cycles. Simplicity, not story, is favored.
Thank you all for the support!